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3 Key SEO trends for 2022

Fay Roe

SEO is one of the vital components for attracting visitors to your business website and online platforms. A combination of SEO and killer content creates the ideal environment for your business to grow. With an increase of website visitors and a greater number who convert into customers your business can thrive.

However, the SEO landscape is continuously evolving. You may have noticed your previously successful digital marketing strategies fail to deliver the same results and lose their power or, in the worst-case scenario, even damage and negatively impact your SEO. Outdated practices such as key word stuffing is one such example. Keeping up to speed with the demands of SEO is essential for business success.

Let’s take a look at the SEO trends expected for 2022:

Artificial Intelligence

AI SEO analyses the relationship between how visitors interact with your online website content. It enables the search engines to rank your website in relation to the user experience it provides. SEO is now more concerned with the holistic experience the site provides.

· Why is the searcher looking for your products or services?

· What do they want to achieve from engaging with your website?

· Are you providing relevant and quality answers to their query?

Remember, search engines put the user first, so your digital marketing strategy must too.

Long-form content

Google’s RankBrain algorithm analyses website content. The time spent on a website and the click-through-rate are factors Google considers – this means long-form content needs to be in your digital marketing strategy for 2022.

Long-form content are articles between 1,000 and 7,500 words. Don’t panic: your business blogs don’t have to become a digital version of War and Peace, rather use long-form as an opportunity to create evergreen content that dives deep into a topic to showcase your industry knowledge.

Successful SEO fulfils Google’s E-A-T principle of expertise, authoritativeness, and trustworthiness, and long-form is the ideal vehicle to drive results. By creating an archive of highly useful long form articles, you can position your website as a valuable source of information for visitors to refer to time and time again.

· Create logical sections

· Keep it conversational to captivate and engage

· Have an engaging introduction

· Optimise the content (SEO content)

· Add calls to action to generate leads

· Ensure you provide quality information

Video marketing

If you’ve been toying with the idea of introducing video into your SEO strategy, 2022 is the year to do it. Online video platforms have exploded over the previous couple of years, and businesses who have embraced video marketing have thrived. YouTube and TikTok have enabled businesses to engage with their customers on a new level and expand their reach beyond expectation.

Video is a powerful form of content and create a significant positive impact on your website SEO (yes, Google’s RankBrain algorithm is at play again). However, you must approach video production in the same manner as all other digital marketing – be clear about your goals. Is it to build links to your website? Or is it to increase conversions? Creating a video production is not a vanity project – your focus should always be the return on the investment.

As SEO evolves and grows more complex, it can feel overwhelming – we hear you, and at Digital Presence we take the heat off. The digital marketing services we provide are geared up to optimise your business digital marketing to deliver sustainable success. From creating future proof technical SEO website designs through to the best SEO content and video production, Digital Presence offers the full package – without the stress.

Feel free to contact us for an informal chat about how we can transform your digital marketing in 2022. Click here to send a message or call 0274 278047.

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