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3 New Year’s digital marketing resolutions
It’s that time of year when excess becomes the norm; too much drinking, too much eating and often too much spending means that by the time January arrives you are more than ready to take stock of your life and make positive changes.
January is named after the Roman god Janus - the god of beginnings and endings. He was rather an odd-looking chap with two faces; one that looked to the past and one which looked to the future. Since the Roman times, 31st December has become symbolic as a time to reflect on the previous year and an opportunity to think about how the next year can be more of a success, but have you evaluated your business with a similar level of honesty and retrospection?
Giving up smoking, weight loss and taking up forgotten hobbies are common resolutions that people make, but resolutions do not have to be restricted to your personal life. New year’s resolutions are about goal setting and identifying the actions you need to take and the behaviours you need to adapt to reach them.
Here are 3 business New Year's resolutions to whet your appetite and inspire you to make your digital presence even more productive, efficient and profitable in 2023.
1. Update your website
Isn’t it about time that you crossed this one off your to do list? Stop procrastinating and get in touch – it doesn’t have to be a painful experience that you keep putting off.
Digital Presence takes away the pain and creates a web design that supports your brand, is customer focused, mobile and search engine friendly and gives you the functionality that your business needs. Plus, you’ll never have to worry about updating it again – it’s included in all
Digital Presence website packages.
2. Control your cashflow
Most small businesses have ebbs and flows in cash flow, but your digital marketing should not be an area that causes you stress. You need to be able to work within your budget and make a healthy return on your investment.
Digital Presence provides metric led online marketing strategies that combine lead generating SEO and
Google AdWords to increase revenue and profit. With continuous tracking and monitoring there are no expensive mistakes and never any hidden or unexpected additional costs.
3. Publish website content regularly
It’s no secret that search engines rank websites according to the relevancy of the content to the searcher but finding the time to create articles and blog posts is another matter entirely; but create you must!
Digital Presence can optimise your current digital marketing campaign or work with you from scratch to
develop a content strategy to increase customer engagement and website traffic. Your content, from your website’s blog posts through to YouTube advertising and everything in between, is taken care of - keyword rich, search engine bot friendly and, most importantly, relevant to your target audience.
Digital Presence provides website marketing Christchurch and beyond. We are a Christchurch SEO and digital marketing agency that creates tailored marketing campaigns to suit not only your business but your budget too. Let’s work together and make 2023 your best year yet. Not too sure how we can help? Get in touch for a free no-obligation chat.
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