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5 tactics to get a new website traffic - fast
It’s a no-brainer to throw money at paid advertising when you have an established and successful business. It’s easy to get visitors to an old website that is primed with top notch on-site SEO, has a stable of healthy backlinks, and an already engaged audience on social platforms. But SEO fuelled organic search is no overnight solution – it takes time to gather momentum to unleash its full power.
So, how can you get your new website traffic and fast?
Assuming your brand’s site is responsive, uses white-hat SEO and is a professional website design, implementing these 5 tactics quickly boosts website traffic:
1. Guest posting
Guest posting is a great way to demonstrate knowledge and authority in your industry, but it also raises your brand’s profile while directing traffic to your website. But how do you get a guest post opportunity? Good old-fashioned networking. If there is someone who you see regularly publishing content on a website or platform you want to be involved with, make contact and engage with them. Develop a relationship with them by giving feedback and commenting on their posts with the aim of gaining an introduction to the editor or webmaster.
2. Get active online
Dedicate time each day to be active online on other industry blogs and social media platforms – be where your target audience hangout. These are places where you can get your name, brand and even URL into the digital landscape. Avoid generic comments; rather, give valuable feedback and information to provoke likes and engagement. As other readers engage with your comments, your website views will increase too from an already warm visitor.
3. Promotions and giveaways
Reach out to other businesses who share your target audience. Offer a promotion or giveaway their audience will value. People love something for nothing, so this is a super effective way of spreading the news about your brand and website. Use Facebook Ads as a vehicle for your giveaway; Facebook Ads enable you to harvest email addresses for future targeting, a benefit that should not be underestimated. Yes, visitor numbers will increase in the short term, but you’ll also gain a list of addresses to send future marketing content.
4. Paid web ads
Google periodically offers Google Ads promotions such as $25 to get $100 worth of value. While you are unlikely to create the most efficient and successful Google Ads campaign, it’s a good starting point to quickly drive traffic to your website before you release a more orchestrated and managed campaign.
5. Partner with other businesses
If your brand regularly collaborates with other businesses who actively create content, partner up with them. This can be in the form of interviews with key players, recommendations, or testimonials, behind the scenes articles, etc. Don’t be shy about emailing businesses to ask them to share your content on their social media platforms. People are flattered to be included in someone else’s content, so are likely to oblige.
The ideal scenario is for your website to reach top position of the search engines results page through organic search, but most websites benefit from a kickstart. A robust digital marketing strategy combines the best of both worlds to create a sustainable and successful business.
If you are at the start of your brand’s digital journey or need to get more visitors to your website, contact Digital Presence today. Digital Presence is a Christchurch SEO and search engine marketing agency, specialising in helping businesses thrive online. Call us for a free no-obligation chat – let’s get you found!
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