Are you on the Google Ads fence?

Fay Roe

 

Unless you have been living under a rock you will be more than familiar with the powerhouse that Google has become. With over 246 million unique visitors each day and 3.5 billion daily interactions, Google has become the most visited website in the world, and the ads that it publishes are incredibly successful in terms of the return on investment.

 

However, the sheer size of Google and the prospect of placing ads on its pages can be daunting especially if you are small to medium sized business – you don’t have the margins to make marketing errors, every decision you make needs to help to generate revenue. So, if you are sitting on the fence about whether to use Google Ads in your digital marketing strategy, read on.

 

Why are Google Ads so successful?

Ads from the platform are displayed across the different Google channels including YouTube advertising, Blogger and millions of others that are included in the Google Display Network – the largest online display advertising network in the world. Google dominates the search market share – 82.39% for mobile and desktop search in July 2019. Given the expansive reach of the network, you can understand how Google Ads are creating so much money!

 

According to figures from the last complete fiscal period (2018), 70.9% of Google’s revenue came from Google Ads. Google needs their ads to be successful in order to make their money, and so they continually update and develop their products to make ads as appealing to searchers as possible. For a business owner, this is an ideal scenario, Google Ads provides you with valuable digital marketing tools to make your ads as successful as possible:

 



  • Measurable so you can fine tune your campaigns for success and research your audience
  • Customisable and flexible for hyper-targeting
  • Easy to scale
  • Quick to action and see results
  • Less complex than organic SEO to implement
  • Google Ads pricing is transparent – you bid for keywords and further costs are triggered by clicks, plus you can cap your spend

 


Woman with her head on the desk in frustration over under performing Google Ads campaign

Why do some Google Ads campaigns underperform?

 

Just because the tools exist to make a great Google Ads campaign, doesn’t mean that they are being used to their full capacity. An income stream cannot be generated without doing the groundwork first to ensure that the campaign reaches its full potential.

 

If the expected results are not being seen it is likely that one of the following is responsible:

 

 1.  Too broad keywords

 

Keywords, the lynch pin of online marketing. Time must be invested to research the keywords that the target audience already use to find the products or services being advertised. If you don’t know which words generate clicks, the campaign will be too loose, and you will haemorrhage money by bidding on keywords that don’t generate leads.

 

 2.  Irrelevant ads

 

You may think that your ad copy looks fantastic but if your target audience disagrees, they will not click through to your website. Your ad also needs to be relevant to your keywords and provide solution to the searcher’s pain point. Understanding the customer is critical.

 

 3.  Poor landing page

 

With the greatest will in the world if the landing page the Google Ad directs searchers to is not optimised to convert visitor to consumer, the digital marketing campaign will be a wasted opportunity. Great attention should be paid to the searcher’s experience once they arrive at the website. Does the landing page answer the question or provide solution to their pain point? Are there clear calls to action? You have to be in control of the searcher’s buying journey.

 

Digital Presence can advise you on all aspects of your digital marketing strategy so that your tailored Google Ads campaign is built on strong foundations – from your web design, SEO and content – all can be optimized for growth. Not only do we do the Google Ads groundwork for you but also monitor your campaign 24/7 to ensure that your budget is used efficiently to deliver outstanding results.

 

Digital Presence is a Christchurch SEO and digital marketing agency and are passionate about helping businesses like yours grow. Call us now or drop us a line at hello@digitalpresence.co.nz to learn more.

 

Get a free consultation

Share

A person is holding a red and white magnet in their hand.
by Simon Mullinger 2 April 2025
Master the art of designing a website for lead generation. Boost your service-based business with a user-friendly, conversion-focused design strategy.
A woman is using a laptop computer and holding a sign that says seo.
by Simon Mullinger 2 April 2025
Boost your local search rankings with website design. Learn key strategies like mobile optimisation, structured data, and user-friendly layouts.
A city tour trolley is parked in front of a building.
by Simon Mullinger 2 April 2025
Learn how to leverage Google Ads to effectively attract local customers in Christchurch, boost your visibility, and drive sales with targeted campaigns.
A computer monitor with a rocket flying out of it.
by Fay Roe 1 April 2025
Get expert insights on launching a new website design. Follow best practices to maintain SEO rankings, improve performance, and engage your audience.
Mobile responsive websites image
by Simon Mullinger 27 March 2025
It's important to know how well each page performs because it helps you to identify which content needs to be improved, updated or even removed. Read more!
A laptop computer is sitting on a desk next to a vase of flowers.
by Simon Mullinger 27 March 2025
Discover your dream website design with our free homepage mock-up service. See your ideas come to life without any commitment. Get started today!
A man is sitting in front of a laptop computer covering his face with his hands.
by Fay Roe 3 March 2025
Click happens! These 7 web design mistakes could be driving customers away. Learn how to optimise your site for better user experience & sales.
A red , yellow , and green smiley face on a blue background.
by Fay Roe 20 February 2025
Outdated web design can hurt your business. Learn how modern, pixel-perfect design enhances user experience, SEO, and conversions. Contact us now!
A tablet with the year 2025 on it is surrounded by paint brushes and paint.
by Fay Roe 6 January 2025
Redesign your website in 2025 to reboot your business. Achieve a fresh, modern look that drives growth for your business. Visit us to engages your audience.
A laptop computer is sitting on a desk next to a vase of flowers.
by Fay Roe 3 December 2024
Discover how exceptional web design can transform your business. Learn tips to improve user experience, boost conversions, and drive growth today!
Show More