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How to rank for multiple keywords in 2022

Fay Roe

Getting to the first position on Google’s search engine results page, can become an obsession.

These top positions are highly prized - driving traffic, revenue, and conversions. However, there is always an investment of one kind or another to reach the dizzy heights of the first page . It's an investment of money if you go down the Google Ads route, and time if you take the DIY SEO option.

If you are tired of Googling ‘How to rank on Google quickly without paid ads?’, this article is written for you. There is no quick SEO fix to get more organic traffic or raise your website’s profile on the search engine results page (SERPs). By implementing these hacks incrementally, you can unleash their collective power and rank for multiple keywords.

Before we move on, Identifying the most effective keywords for your unique business is the key to unlocking SEO success. this cannot be overstated enough. If you need help to Identifying the best keywords for your business, contact Digital Presence! We’re a Christchurch SEO and digital marketing agency – there is no benefit of doing any website optimisation without researching keywords.

Create unique pages for each service you offer

The temptation is to take a simplistic approach to your website to avoid overwhelming the visitor. But this is a missed opportunity to rank for relevant and niche keywords for the specific service. Create unique pages with tailored SEO for each service that is accessible from the main navigation.

Revisit Google Business Profile

If you have a Google Business Profile (previously known as Google My Business), the primary category you selected likely responds to the Home Page. However, if you offer multiple services, update the GBP profile to incorporate the additional types of separate services. For example, Digital Presence falls as a Christchurch marketing agency but also as a web designer, web hosting company, and graphic design services.

Develop an internal link strategy

An internal link is a link from one page of your website to another – they help visitors easily navigate the website for more related information. Using an appropriate anchor text gives more context to the search bots and readers. Internal links help create a hierarchy of information; the pages you link to see an improvement in authority and receive a boost in ranking.

Exploit the Home Page Authority

The Home Page is typically the most visited page on a website and often has the most links pointing to it. The authority of the page can be shared across the site. For example, blog posts published on the Home Page will appear more in search engines. Then if they were on a category page – they inherit more value.

You can also apply this concept to the service pages SEO – list them on the Home Page and link back to them. Add a short description of each service for context and include the keyword you are targeting in the anchor text. For example, rather than ‘more info’ say ‘more about website design’ etc.

Encourage reviewers to use targeted keywords

User experience is a huge aspect of Google’s ranking signals, and it crawls every aspect of your digital presence to understand its merits. If keywords are used by customers in native reviews, you are more likely to rank for them in search. You can’t manipulate what customers say, but you can make suggestions when you email them to remind them to review. Which service did you use, what product did you use, and which office did you contact?

SEO does not guarantee an overnight success story. Rather it is a long-term game plan to build organic traffic to create a sustainable business in organic search results – a snowball effect. Contact us today to learn more about leveraging your website to create more opportunities for business growth. Click here to message online or call 0274 278047.

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