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Suffering from website fatigue? SEO is the remedy
Signs your website needs some SEO TLC
When people search for your business and it doesn’t come up in the search results.
- It’s not optimised for mobile devices.
- It’s hard to find information.
- Your site speed is slow.
- Visitors don’t convert to sales.
The list above are the tell-tale signs your website is underperforming. The good news is that search engine optimisation, or SEO as it is shortened to, can remedy any identified issues.
What is SEO?
SEO is an umbrella term for a range of methods developed to drive organic (unpaid for) traffic to your website by helping the search engine understand what your website is about, it includes but is not limited to:
- An easy to navigate and responsive website design
- Local Christchurch SEO (or for your local area)
- On-page optimisation
- Google My Business
- Content optimisation with researched keywords
- Publishing content regularly and consistently
- Backlinks
A great advantage of SEO is that it also connects your website to your target audience technically but also by strengthening the relationship they have with your brand through the content you publish. SEO is critical for successful digital marketing, but a bonus bi-product is how it transforms how you view your business – you see it more from the customers’ perspective, and that is rocket fuel for sales!
The benefits of SEO for your business
SEO is a long-term strategy for your business. It doesn’t generate the instant leads of a Google Ads campaign, but rather it works quietly in the background gaining momentum and strength – like a growing snowball rolling down a hill collecting more snow as it goes.
- Increased visibility: SEO helps your business rank higher than your competitors in the search engine results pages (SERPs). 75% of searchers never click past the first page of Google results – the higher you rank, the more visible your website is to active searchers.
- Increased trust: Google is hot on ranking websites that are trustworthy, authoritative, and credible – all key features online consumers look for.
- Increased usability: SEO sounds like it is geared up solely for search engine marketing, but it also streamlines and enhances the user experience – both for the consumer and for you too.
- Generate leads and make sales: SEO is fantastic for generating leads, but it’s not leads that you are interested in – it’s conversions: sales and profits. Research has found leads from search engine marketing have a 14.6% close rate in comparison with 1.7% from traditional methods such as cold-calling and direct mail.
Digital Presence makes digital marketing uncomplicated, approachable and results driven. We understand how tackling your website can give you a sense of overwhelm, which is why we provide customisable website marketing packages to meet your specific business needs. Contact us today to discuss your website’s SEO audit results and how we can get your website reaching its full potential.
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