3 ways to maximise your Google Ads potential

Did you know Google makes nearly 97% of its revenue from Google Ads? When you consider how, according to the 2020 Google Ads statistics, over 80% of trades around the world rely on Google Ads for PPC (Pay-per-click) campaigns, can you appreciate the money being made.

Google’s quest for success is the reason why it does everything it can to help businesses succeed through online marketing. The more money you make, the more money they make. It’s potentially a beautiful relationship, if you stop making mistakes and learn to exploit the digital marketing tools Google Ads give you.

First things first.

The devil is always in the detail.

Before you let loose a new Google Ads campaign, identify how you are going to accurately measure the success of the campaign. Failing to do so makes it impossible to gauge a campaign’s success.

What do you want to achieve? More form submissions, purchases, or sign-ups, or perhaps unit sales?

There’s no off the peg answer, it’s unique to your business and circumstances.

Stop using industry jargon as your keywords in Google search ads.

A niche business is great in respect to being able to successfully identify and bid on lower competition keywords; however, you will get limited success if no one other than a select few use the terms.

Research by the Organisation for Economic Co-operation and Development found 40.3% of New Zealand adults proficient to Level 3 in literacy – equivalent to a Year 6. Pupil.

• Think about how differently you talk to people in your business in comparison with customers.
• Think about the words you would use to explain your business to a teen.

Joe Public does not use your professional terminology and language; we search with the words and terms we use in the day-to-day. Keyword research is essential if you want to avoid ineffective targeting and wasted ad spend.



Always conduct A/B testing for your Google Ads

As with everything in life, people have preferences, and Google Ads are no different. Images, tones, and wordings naturally appeal more to some people than others. The success of any digital marketing campaign relies on identifying the right demographic and A/B testing helps you narrow down their likes and preferences.

What is A/B or split testing?

A/B testing is when two versions of a Google Ads campaign are run simultaneously, and the audience responses closely scrutinised. By evaluating the amount of traffic redirected to the designated landing page and other key metrics such as conversion rates, you can identify which version has yielded the highest traffic influx to the website and the elements which make it more successful.

While you are likely eager to crack on and use Google Ads to generate sales, A/B testing helps you make incremental changes to your Google Ad that optimise the ROI over time. Split testing helps to avoid wasting your digital marketing budget on an ineffective PPC campaign and optimises the Google Ad spend.

Proactively monitor Google Ads

The temptation is to leave the PPC ads to run and run; however, neglecting to monitor campaign performance regularly and make necessary adjustments results in missed opportunities. By analysing the Google Ads data, helps to identify trends, and make informed changes to improve campaign performance and maximize return on investment.

Google Ads are a key ingredient of successful digital marketing, a staple for generating leads and sales for businesses. To get the most out of Google Ads, it’s imperative you have a robust digital marketing strategy and have the time and resources to make it a success.

The good news is Digital Presence is on hand to take the reins and do the hard work for you, so you can sit back and reap the rewards. From extensive keyword research and Google Ad creation, split testing and responsive data monitoring, we provide digital marketing and Google Ad services for Christchurch NZ businesses.

If you are unsure if Google Ads is right for your business or you have a campaign that is underperforming, call 0274 278047 for a free no-jargon and no-obligation chat – or click here to email.