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Get Ready for Christmas with Our E-Commerce Solutions
We are approaching the busiest shopping season. During this time, people are more generous and willing to spend money. This presents a great opportunity for your online business to make a significant profit.
Christmas and the holiday season are usually the best times for retailers to make money. However, Black Friday's growing popularity means that the sales boom now begins earlier. For the consumer, buying online and grabbing a bargain has almost become a sport.
On November 24, 2023, Black Friday is a chance for New Zealand businesses to make lots of sales. It's a big day for retail worldwide, whether you like it or not. So, if you haven’t started preparing for Black Friday deals and the Christmas demand (and tweaked your digital marketing strategy accordingly) you need to get a wriggle on as time is running out.
This time of year is very competitive for advertising, especially PPC Google Ads. Everyone wants a share of the cake. Google ads and Facebook advertising costs more, there’s greater choice for consumers and you have so, so much to do.
Overwhelm can strike. However, it’s crucial to invest time to review your content marketing and digital strategy. It will generate profit for you over this period, but also lay the foundations for a profitable 2022 too.
Actively communicate your deals
Small businesses need to compete with big brands in offering discounts to consumers. After calculating and preparing deals, it is important to inform people about them. It sounds obvious, but many businesses fail to leverage their digital marketing to its full capacity.
Build excitement for your brand
Countdowns, teasers, and sneak peeks are a great way to build up a sense of excitement and anticipation for your products. To promote your brand on Facebook, use a live session to show your products. This will engage your audience and build social media connections.
Shine bright among competitors
Your rivals want to attract the same people as you, so it's important to be innovative with your content now. Use SEO content such as videos, images, website content, Instagram ads, and Facebook Ads to make your digital marketing unique.
Harvest valuable data from Instagram and Facebook ads
If you haven’t already got a Facebook Pixel on your website, click here and arrange to get it sorted. Why? Because the Facebook Pixel gives you access to data that you can use to retarget website visitors in the future,
You can target and group them based on age, gender, and location for precise advertising. So, while you pay more for the initial Facebook and Instagram ads over the holiday season, you are harvesting valuable data of an already warm audience to approach in the future.
Digital Presence can teach you how to enhance your content and online marketing to get more customers, sales, and money. We are a digital marketing agency in Christchurch. We serve all of New Zealand.
Our goal is to help small businesses succeed on the Internet. Digital Presence provides various services for your digital marketing requirements. These services include website design, video production, blog writing, and Facebook ads. Call 0274 278047 for an informal chat.
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