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3 website mistakes you need to leave behind in 2022

Fay Roe

Are you guilty of one of these website design mistakes? If so, it’s time to take action.

Your website design has the potential to strengthen and grow your brand beyond your wildest dreams; it’s the best salesperson, most effective SEO for digital marketing, provides accurate stock control data, fills your schedule with appointments, communicates brand PR and even protects you from scammers. This all singing all dancing technological marvel is all things to everyone.

If it works.

Not just works but excels.

Not just for you, but your customer.

Website design errors effect the running of your business operation-wise and negatively impact hard earned brand reputation, but perhaps the most frustrating is they send visitors and their dollars to competitors. Interacting with technology, whether launching a new website design or making a one-click ecommerce purchase is getting easier and faster and has placed user experience as the driver for the best website designs.

Here are 3 common website design mistakes you need to rectify for 2023:

Web design error #1 – unresponsive website design

This is a biggie. Data from explodingtopics.com shows that as of August 2022, 62% of internet traffic comes from mobile devices – an increase of 75% from 2015. If your website loses capabilities when accessed on mobile devices, you have a problem.

A responsive website design is accessible across all different sized screens without compromising performance. If you do one thing in 2023, upgrade to a responsive website design.

Web design error #2 – too many distractions

Unless you are a web design company, in which case you can be excused for showcasing advanced web development, there really is no need to go over the top with wild designs. People have come to your website specifically to find information about the products or services you offer, not to be dazzled by gimmicks. On this occasion, less is more.

· Features to avoid include:

· Flash animations

· Header carousels

· Video or audio clips that automatically launch as the page uploads

· Horizontal scrolling

· Flashing text

Tip: Keep your final checkout page devoid of distracting elements. You’ve already given opportunity to add to the basket, so the focus now should be to complete the sale.

Website design error #3 – overly complex processes

The simplification of user experience is the name of the game. Quick and easy is essential for a successful digital user experience; a consumer’s default position is lazy, the least they have to do to find information or make a purchase, the better.

This makes easy navigation critical. The best website designs have simple and intuitive navigation to guide visitors through the conversion funnel:

· Use regular terms for signposting pages. ‘Get in touch’ is clear and recognisable, ‘Got something to say’ is quirky but you don’t get an understanding about the page’s content from the header link.

· Use footer links to mirror the header navigation.

· Use clear and consistent formatting, graphic designs and image styles.

Google has made it very clear user experience is an SEO ranking factor in the search engine results pages, which is as it should be. Simplification is about being straightforward and stress free which is what Digital Presence replicates as a convenient one-stop SEO rich website design company, Christchurch based but serving all New Zealand.

Our responsive website designs represent and support your brand but also exceed the high expectations of today’s website visitors and consumers. If you would like to learn more about how Digital Presence’s Christchurch website designs can benefit your company, get in touch today.

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