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Should you outsource SEO to a digital marketing agency?

Fay Roe

Let’s talk SEO. Could you do your business website’s SEO yourself? Yes. Is all the latest SEO information you need to raise the profile and visibility of your business on the search engine’s results pages online? Yes. Are SEO algorithm updates published online? Yes.

So, why on earth do people outsource their SEO and hire a digital marketing agency for specialist SEO services?

What is meant by SEO outsourcing?

SEO outsourcing relates to some or all of your brand’s on-page (SEO content, blog writing, metadata, keywords) and off-page optimisation (link building, social media guest posts) being handled by a third-party – either a specialist web marketing agency, company or an individual.

TIP: If you are new to SEO, click here for a quick article about SEO, it’s importance and how it can be leveraged for business growth.

Collaborating with a search engine marketing agency for your brand’s SEO has the power to deliver 5x the return on investment, a massive ROI in comparison with other marketing tactics. These impressive returns are rarely achieved by in-house marketing teams and besides, most small and medium sized businesses do not have an in-house marketing team.

What SEO does a digital marketing agency do differently?

If you’ve had a dabble at search engine optimisation and haven’t quite got the results you were expecting, you’ll appreciate the SEO methods an agency initially does for you:

· Conduct holistic research of your brand’s digital presence

· Optimise the technical attributes of the website (a responsive web design, page speed etc)

· Extensive keyword research

· Competitor analysis

· Review, amend and organise the website’s internal links

· Create a content marketing strategy

· Create SEO content

· Optimise existing on-page SEO

What are the benefits of outsourcing SEO?

SEO and website optimisation is complex. There are a huge number of SEO resources online you can tap into, but how do you know who to trust is offering the right guidance? With regular algorithm updates to keep up to speed with it can feel like a losing battle – just as you have gotten to grips with one aspect of SEO, the mighty Google upends your efforts. The impact can be catastrophic – outsourcing takes away the headache.

Outsource SEO to save time

Researching the best SEO for your website takes time. Learning which metrics are important, translating them into usable data, and taking action takes time. Implementing a strategy, you don’t know will yield results, wastes time. Time is of the essence! Outsourcing SEO gives you the time to continue working on your area of expertise – your business.

Outsource SEO to save money

Its counterintuitive to spend money to make money, especially if you have a new venture; however, outsourcing SEO helps to avoid costly expenditure.

You don’t need to:

Hire in-house digital marketing experts (it’s rare to find an individual proficient in both technical SEO and content creation).
Worry about the associated costs of employing more people (salary, equipment, software subscriptions, holidays, or sick days).
Pay for additional training for the latest SEO tactics in an ever-evolving industry.

Outsource SEO to make money

Other than exploiting SEO for organic search results, access to high quality consumer data opens new profit generating channels. Exploiting data extrapolated from SEO tools finely tunes upselling and cross selling opportunities, but it also helps with conversion optimisation and identifies gaps in the market.

SEO is one of those necessary website housekeeping tasks you need to keep a grip on – if your SEO is successful your business has the potential to flourish, if it doesn’t hit the mark, you’ve given your competitors a greater slice of the financial pie. To learn more about how Digital Presence can help transform your business, contact us today for a free no-obligation chat.

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