E-commerce: adding bytes to bricks
Should I start selling online?
How can I move my business online?
The first step you need to take is to either update your current site or create a new one that is fit for purpose.
- Website design for e-commerce
Website design for online stores is more complex than choosing a website host and a theme. There needs to be a continuation of the brand’s recognisable features – the logo, brand colours – and be intuitive for consumers to navigate around to browse and buy. Consumers value convenience – they want to find out about products and buy them using the least number of clicks.
- Create quality website content
Invest time in writing quality detailed and informative product descriptions, ‘how to’ guides and blog posts to compel consumers to buy from you and as part of your organic e-commerce SEO strategy. The content you publish online is key to encourage the search engines to refer your website to the people actively looking for your products.
TIP : give clear details about delivery costs, return and exchange policy, and any other information you are repeatedly asked so customers don’t need to contact you directly.
- Push, push, push
Quality content and onsite SEO is a long term in-bound marketing strategy, but time is of the essence – the sooner you get your business online, the quicker you will be able to make money.
If you are selling products that can be picked up rather than delivered, local SEO puts your business in front of customers within a specific and targeted geographical location. It’s immensely powerful and is only going to get more relevant to searchers post-lockdown. Remember, consumers value convenience!
Google Ads are the best way to achieve high impact sales quickly – they push targeted quality leads and enquiries to your website. These are uncertain times, but a Google Ads campaign is monitored 24/7 so the campaign is reactive, efficient and effective.
The good news is you don’t need to be the best web developer in Christchurch, you don’t need to be a web designer at all; in fact, you don’t need any technical knowledge to get up and running online. We do it all for you.
At Digital Presence, our mission is to help businesses achieve their full potential through web design, SEO services, Google Ads and digital marketing. Our priority is to help your business weather the storm and thrive. We’re a jargon-free web design Christchurch based company who specialises in Google Ads and SEO NZ wide. Call us today for a free no-obligation chat on 0274 278 047 .