How to choose the best digital marketing agency for your business

Fay Roe

Whether you are green behind the ears with a start-up or a pivoting business pro, you know that to survive in this economic climate you have to bite the bullet and up the game of your venture’s digital presence.

But, how on earth do you choose the best digital marketing agency to work with?

You’ve got money to spend, but this is an investment – it’s not money to burn. You have people to meet, discussions to have and decisions to make. So, to help you on your quest, here are key areas you should consider:

Do you like and trust the person who will be working on your website?

Yes, it does seem superficial, but do you like and trust the person who is going to be working on your business?

It’s critical you do; from understanding your website design ideas to managing your PPC budget and campaigns, they are making decisions that will impact the success of your business. The value of trust can never be underestimated.

Does the size of the digital marketing agency matter?

You may be drawn to the biggest SEO company in NZ because they provide digital marketing for some of the most recognisable brands (plus they have a wealth of resources, right?). Everything appears to be bigger and bolder. However, is your business likely to be as valued as much as their other bigger clients?

Yes, you should evaluate the best digital marketing agency in terms of the skillset, but also think about client care and customer service. It’s a tossup between being a file number or an individual.

Are rankings the number one focus of the digital marketing agency?

We’ll get your business ranked on the first page of Google; you’ll see a huge spike in website traffic; your profits will soar. You’ll hear all kinds of promises, and the route to online success will sound simple: get on the first page of Google.

But this is only achievable when your business is looked at holistically.

A digital marketing agency should tailor a strategy to achieve your short- and long-term business goals; to help your business become sustainable. This means:

A website designed for technical SEO, organic search and user experience
SEO focused content
Pay-per-click (PPC) /Google Ads

Do you understand how they are going to achieve the goals?

If you have spoken to a digital marketing or SEO agency and been told they can’t reveal the methods of how they are going to rocket your business’s sales – run to the hills. They may say they don’t want competitors to find out their secret sauce. However, it is more likely their methods manipulate the algorithms for short term success.

For you, this is problematic – a dubious SEO tactic today becomes Google’s penalty tomorrow, and yes, that can mean permanent deletion from Google - business suicide.

Digital Presence specialises in helping SMEs achieve their business goals with tailored digital marketing strategies. There’s no jiggery-pokery, there’s no complex techy terms to baffle or confuse, there’s no hidden costs – just straight-up, transparent digital marketing. Call us today for a genuinely free no-obligation chat to see if we can work together.

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