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How to choose the best digital marketing agency for your business
Fay Roe
Whether you are green behind the ears with a start-up or a pivoting business pro, you know that to survive in this economic climate you have to bite the bullet and up the game of your venture’s digital presence.
But, how on earth do you choose the best digital marketing agency to work with?
You’ve got money to spend, but this is an investment – it’s not money to burn. You have people to meet, discussions to have and decisions to make. So, to help you on your quest, here are key areas you should consider:
Do you like and trust the person who will be working on your website?
Yes, it does seem superficial, but do you like and trust the person who is going to be working on your business?
It’s critical you do; from
understanding your website design ideas to managing your PPC budget and campaigns, they are making decisions that will impact the success of your business. The value of trust can never be underestimated.
Does the size of the digital marketing agency matter?
You may be drawn to the biggest SEO company in NZ because they provide digital marketing for some of the most recognisable brands (plus they have a wealth of resources, right?). Everything appears to be bigger and bolder. However, is your business likely to be as valued as much as their other bigger clients?
Yes, you should evaluate the best digital marketing agency in terms of the skillset, but also think about client care and customer service. It’s a tossup between being a file number or an individual.
Are rankings the number one focus of the digital marketing agency?
We’ll get your business ranked on the first page of Google; you’ll see a huge spike in website traffic; your profits will soar. You’ll hear all kinds of promises, and the route to online success will sound simple: get on the first page of Google.
But this is only achievable when your business is looked at holistically.
A digital marketing agency should tailor a strategy to achieve your short- and long-term business goals; to help your business become sustainable. This means:
- A website designed for technical SEO, organic search and user experience
- SEO focused content
- Pay-per-click (PPC) /Google Ads
Do you understand how they are going to achieve the goals?
If you have spoken to a digital marketing or SEO agency and been told they can’t reveal the methods of how they are going to rocket your business’s sales – run to the hills. They may say they don’t want competitors to find out their secret sauce. However, it is more likely their methods manipulate the algorithms for short term success.
For you, this is problematic – a dubious SEO tactic today becomes Google’s penalty tomorrow, and yes, that can mean permanent deletion from Google - business suicide.
Digital Presence specialises in helping SMEs achieve their business goals with tailored digital marketing strategies. There’s no jiggery-pokery, there’s no complex techy terms to baffle or confuse, there’s no hidden costs – just straight-up, transparent digital marketing. Call us today
for a genuinely free no-obligation chat to see if we can work together.
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Looks don’t matter, right? Don’t judge a book by its cover, there’s more than meets the eye, beauty is in the eye of the beholder – there are many commonly used phrases that bestow the virtue of looking beyond the aesthetics. And in many other scenarios we agree, but when it comes to a business website design, none of the above apply. Is it shallow? Possibly. Does it negatively impact your business? Hugely. The world is image and technology obsessed, so how your website looks and functions is a big deal. A dated, clunky, or poorly designed website runs the risk of presenting your business as outdated and behind the times, at worse untrustworthy. If your competitors have sleek, modern, and user-friendly websites while yours feels stuck in the early 2000s, who do you think your audience will choose? The hidden costs of an outdated website An outdated website isn’t just a cosmetic issue. If you are missing the mark on the aesthetics, there are likely functional issues too. This negatively impacts your business in ways you may not even realise. Here’s what a poorly designed website tells your customers: You’re not keeping up with industry trends . If your website looks like it hasn’t been touched in years, visitors may assume your business isn’t evolving either or likely to offer the most up-to-date products or services. You don’t prioritise user experience . A slow, difficult-to-navigate website frustrates users and compels them to click away – life is too short to wait! You lack credibility . A poorly maintained website makes your business appear unreliable, reducing trust in your products or services. You’re missing out on sales . A confusing, slow, or non-mobile-friendly site prevents potential customers from taking action, leading to lost revenue and reputation. Signs and symptoms you need a new website design If you have a website, especially if you designed it yourself, you may be blind to areas where it can be improved – the attachment to an underperforming DIY website design is both relatable (we’ve all done it) and damaging to your business. However diverse website designs are, they share common signs and symptoms when overdue a website upgrade:
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