Google Core Update March 2023: What now?

Google usually announces core updates every few months. This has webmasters and SEO experts on the edge of their seats, expecting the effects.

It can feel like a game of Russian roulette as you monitor for noticeable changes in your website’s search rankings. Google Core updates can have different effects. Some cause minimal impact, while others can cause destruction.

At the same time, some updates can make your website rank higher if it was previously under-rewarded. And March 2023 Google update is no different.

What is a Google Core update?

Google is like a clothes shop. It carries out core updates to change its merchandise according to the needs of its customers. This includes swapping out summer stock for winter.

Core updates go to the heart of keeping websites relevant. This is unlike regular algorithm revisions, which are unconfirmed. The internet landscape is ever-evolving, so these updates ensure websites remain relevant for users and searchers.

The goal of an update is to enhance the quality of the information on the search engine results page. This is done by adjusting the ranking systems, which determine the order of the search results.

How can you recover from Google’s March core update?

You may feel the urge to express your frustration by ranting, raving, and screaming. Metrics may seem unpredictable as they fluctuate between dropping off and climbing back up, only to tank again. But it’s important you avoid acting too quickly.

Do not jump to conclusions. Do not make drastic changes to your website design and content, unless it is to comply with Google Guidelines.

Google's engineers often change their plans. Therefore, it's important to wait a few weeks before making decisions. The two-week period should end around the end of March or the start of April 2023.

Assess your website’s content for E-E-A-T

The acronym E-A-T represents:

·        Experience

·        Expertise

·        Authoritativeness

·        Trustworthiness

These qualities are how search engines evaluate a website's content for credibility and relevance. Does your website deliver a user-friendly experience, and demonstrate superior expertise, authoritativeness, and trustworthiness? It needs to publish valuable and trustworthy content for searchers.

Prioritise user experience

Does your website offer a positive user experience? From the time visitors land on your site until they click away, is it seamless? Website design and content should be unified to improve the user experience. This will increase user engagement, conversions, and search engine rankings.

Revisit and boost technical SEO

The best website designs have first-class technical SEO – however, because its not visible, it often goes neglected. Improving the technical features of a website makes it more accessible, understandable, and better indexed by search engines. This can reduce the effects of a major core update. Optimizing the technical components helps SEO performance and ranking, here are areas to focus on:

·        Improving website speed

·        Responsive website design

·        Rectifying broken links

·        Optimising URLs

·        Improving website structure and navigation

·        Incorporating structured data

·        Rectifying technical errors

Notice a decline in website traffic or search engine rankings? It's important to take action. Don't wait for the situation to improve on its own. As a Christchurch-based SEO, website design, and web marketing agency, Digital Presence can assist you in navigating Google updates.

We create website designs that are technically sound. They feature high-quality SEO content and a superior user experience. All of this helps your business succeed. Call 0274 278047 today or click here to arrange a free no-obligation chat.