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How important is website security for your growing business?

Simon Mullinger

Your website serves as your online storefront and the cornerstone of your digital identity. It's often the initial point of contact between your business and potential customers, making it imperative to leave a lasting, positive impression. As first impressions are crucial, ensuring a secure and trustworthy online environment is paramount.

Beyond e-commerce: HTTPS is essential for every website

The common misconception that only e-commerce sites require HTTPS encryption is outdated. In today's digital landscape, securing your website with HTTPS and an SSL Certificate is essential, regardless of your site's purpose. Google has intensified its push for a safer internet by marking unsecured websites with a warning in the address bar and, in some cases, restricting access. This not only affects user trust but can also have a significant impact on your SEO efforts.

Unsecured websites are vulnerable to malware attacks, which can intercept sensitive data and even take control of a user's computer. Google's requirement for HTTPS extends to all websites to prevent such security breaches, ensuring a safe browsing experience by eliminating opportunities for snooping and malware injection.

a padlock on top of a keyboard that says https

Instilling trust and confidence with HTTPS

In today’s digital era, trust and confidence are currency. When visitors land on your website, they’re not just looking for information or services—they’re also seeking reassurance that their data is safe with you. This is where HTTPS comes into play, serving as a fundamental building block in the foundation of a secure and trusted online environment.

The role of HTTPS in online security

HTTPS (Hypertext Transfer Protocol Secure) is more than a technical jargon; it’s a marker of website security. By encrypting the data exchanged between a user’s browser and your website, HTTPS ensures that sensitive information, such as personal details and payment information, is transferred securely. This encryption guards against eavesdroppers and hackers, who might otherwise intercept this data.

The visual indicator of website security: the padlock icon

The most recognisable symbol of HTTPS is the padlock icon that appears in the address bar of the browser. This icon is a visual cue that communicates to visitors that any data shared with the website will be encrypted and protected. For website owners, this small icon can make a big difference in how users perceive their site. It's a sign that says, "You're in safe hands," encouraging users to interact with your site with confidence, whether that’s signing up for a newsletter, making a purchase, or entering personal information.

a computer screen shows a login page with a password

HTTPS: beyond encryption

While the primary function of HTTPS is to secure data in transit, its role extends into the realms of SEO and user experience. Search engines like Google prioritize secure websites in their rankings, recognising the importance of user safety in the online experience. This means that HTTPS is not just a security feature but also an SEO advantage. Moreover, browsers have started to explicitly label non-HTTPS sites as ‘Not Secure’, which can deter visitors right at the doorstep of your digital presence. Implementing HTTPS, therefore, becomes a crucial step in ensuring your site is accessible, trustworthy, and favoured by both users and search engines.

Building a trustworthy brand

Implementing HTTPS is a statement of your commitment to security and privacy, elements that are increasingly becoming deciding factors for consumers online. In a landscape where digital threats are evolving, showing your audience that you value their safety speaks volumes about your brand’s integrity. HTTPS is an investment in your brand’s reputation, signalling to customers that their wellbeing is your top priority.

How to check your website's security status

Many older websites may still be unsecured. To check your site's security status, open Google Chrome and observe the address bar. A secure site will display a padlock icon followed by "https." An unsecured site, on the other hand, will be marked with "Not secure."

At Digital Presence, we understand the critical importance of website security. That's why all our websites come equipped with SSL certification and an HTTPS connection, offering complete security and peace of mind for both you and your customers. With website solutions starting at just $95 per month, securing your online presence has never been easier or more affordable.

If you're concerned about your website's security or seeking advice on your next web design project or digital marketing campaign, our Christchurch-based team is here to help. Secure your digital foundation with Digital Presence and ensure your website stands as a testament to your commitment to customer safety and trust.

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